What they're trying here with their new "core" resolve is to cater to that large part of the fandom who once said that they'd want an Uchiha to be a Hokage (since the Obito thing) + why there aren't any badasses Uchiha females kind of thing.
I remember back in the day in the fandom how those were two of the major pleas so to speak, fans had. And for once, have someone outside the Hokage line of training be an actual Hokage.
So basically what they're trying to do now is cater to that part of the fandom. It's what they've been trying to do ever since Naruto ended.
If you recall, even Kishimoto's own interviews in the Last is like copy paste the reasoning of NaruHina and SasuSaku fans applied to his ending.
I think they very much tried to satisfy the loud minority thinking that they are the majority and it will keep the fire of Naruto going, but they were in for a surprise.
Because dynamics changed. And it all backfired, and Boruto isn't that successful as they would expect it to be.
And even if some statistics do look good, they can be tweaked and not fully express the audience you're surveying. Because they may be answering A or B, but that A or B means it's the closest to their answer, not necessary the answer itself. But because they had no other option, that's why they chose what they chose.
There's even a book about this, called How to lie with statistics that goes into more detail about this.
However, Naruto is a big example of that, that certain statistics doesn't mean the reception is what you expected it to be. They thought that by making NH and SS canon, like I said, the sequel will be a success. And yet, it isn't... It isn't even close to what the source material has been.
Everywhere you turned back in the day, there were talks about Naruto. Nowadays? Just here and there, mostly in closed groups more than anything.
Plus it doesn't even generate the same type of discussions. Naruto had themes that made you question a lot of stuff from real life, Naruto had lessons to teach and whatnot.
Boruto? It's all about a parasitic alien festa and trying to 'fix' what they perceived as errors from the initial franchise, just because a loud minority saw it like that. And yet, the silent majority just left and well, like we discussed, this series is nothing more than a shell of its former self.
Speaking of statistics (my fav subject ), NH/SS are not even backed with strong statistical argument.
For a start, in the official character popularity polls, Sakura has always been more popular than Hinata. Now, that was just a proxy metric. Next, the glaring one is this: looking at volume sales, one can see that the volume dropped ~15%-20% when volume 64 came out; and it never came back again. Have you ever heard "canary in the coal mine"? As strange as it sounds, such behavioral signals can be found in almost any modern economic situation. People who are not aware can easily be trapped.
Now, let's take a look at the big picture of market situation for anime industry which you can find here: https://aja.gr.jp/en...apan-anime-data
In summary:
- Between 2014 - 2018, overseas anime market size has grown significantly, contributing to almost half of the anime market size. Most of the growth was attributed to VOD (Video on Demand).
- The growth rate in 2018 in overseas market slowed down.
- Between 2015 - 2018, the market size grew almost twice and exceeded 2 trillion yen for the first time ever!
Question to Naruto Franchise, in which, between 2004 - 2015, the franchise produced 11 movies. That's about 1 movie per year on average.
- Why they didn't make anymore movies after 2015, where the overall market size grow at an incredible rate? The franchise doesn't stop at chapter 700 with Boruto: Naruto Next Generation.
- Comparing with peer franchises, like Case Closed, it's clear that majority of popular anime franchise enjoyed the benefit of overall market size increase (a Case Closed movie released in 2014 got ~4 billion yen, while its movie released in 2019 got ~9 billion yen / 88 million usd --> this is about 4x the box office of The Last). It would be extremely absurd anyone with business sense does not take this opportunity to grow their franchise. The water level of the river is rising (market size went up), so your boat should rise as well!
So, in my view, it is clear that NH/SS decision was made not backed with data, but rather, a biased opinion. They are targeting to an almost non-existence market. This causes the franchise to tumble and its fandom died. You can't deny, pareto principle applies in this situation. Narusaku/NS -> the significant few in terms of financing the franchise, has been taken out. It's a norm that 80% of your sales come from 20% of your customers.
Without facts, we can only guess the amount of damage that this franchise got. A proxy indicator on the franchise's financial health are available in many places:
- Boruto anime still cannot surpass original Naruto anime sales
- No more yearly movies
- Manga sales is literally sitting at ~15% - 10% of what its used to be during the heyday.
- Boruto TV series keep jumping its airtime, as if trying to find a fixed and steady audience.
- Kishimoto new series cancelled at volume 5, even though he was planning for 10-15 volumes. This shows that his name as a brand, is no longer carrying a weight.
Edited by Namaenash, 16 September 2020 - 05:45 PM.
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"I'm sorry I didn't believe. But I'd given up believing in so much, until I met you. From the first day I saw you, you were everything I ever wanted to believe in. You can do this, Diana. I know you can...But I have to go."
"What? What are you saying?"
"It's okay, this is what I came here to do. I can save today, but you... you can save the world."