Precisely my point. The sales was very bad. Im sure the publisher dont target it to be half the sales of Boruto.
No smart people would come to business plans meeting to suggest that Hey, lets publish a new manga and aim for half the sales of our current manga series. Publishing manga requires not just content creators investment, but also logistics muscles.
These are not charity. They do this for a living. The price of a manga volume is 400-500 yen (which is about $3 - $3.75). Its widely known that its a thin margin business. So, you got to aim for high volume to drives profits. Its also known that manga with low sales are being subsidised by the few larger ones. Since it may take time for the manga to take off. Thats up to Shueisha to manage. So, nett nett, publishing more mangas under the same franchise means higher production cost.
So, how much is required for a series to break even? (I.e run without subsidies). No one knows the exact answer except the publisher, in this case Shueisha. My intuition tells me the threshold is about 175k - 200k sales per volume. Why? Since this is the threshold to which Boruto manga moved to V-Jump Magazine from the prime WSJ, back in July 2019 after their last two volumes didnt sold beyond 175k copies.
Shueisha essentially gave up with this series since July 2019, re-categorised it as series that needs subsidies (I.e. beneficiaries), no longer a series that gives subsidies (I.e. benefactor/donor). No point beating a dead horse. Its already dead.
I think they are surprised that the sales of Sasuke Retsuden is so low. The same way theyre surprised they loose >95% of sales by going with NH/SS and created Boruto: Naruto Next Generation. Which is why theyre trying to gauge whats needed to be done next by asking polls, etc.
Well. Did Rock Lee SD or any Novel sold more than any Naruto Volume at the time? Probably not.
Road to Ninja novel with NaruSaku/MinaKushi content just sold 20k.By that logic neither NaruSaku was profitable at the time when the franchise was at the peak. Maybe this is the reason why Kishimoto decided to sell out and kill NS.
Retsuden sales is simply good for Boruto new patamar of sales. Retsuden got 45.000/50.000 of Boruto sales when the expected should be 10k
The franchise could survive easily with SS/NH or even with a NS ending.Boruto sales dropped because:
1)Otsutsuki aliens/Kara generic and boring
2)Kawaki/Boruto is nowhere compared to Sasuke/Naruto dinamic.
3) Replacing Kishimoto with Ikemoto
4) No Uchihas/Sharingan.
5)They nerfed Sasuke and Naruto
Sasuke was stabbed in the eye and Naruto lost Kurama. Both are useless and jobbed by alliens in Boruto. Trash on your two main characters in this way are enough to destroy a franchise.
This isn't a coincidence why Sakura is the most popular Team 7 member in Japan and Worldwide. Boruto was killing Naruto's franchise during 8 years. Hardly any novel or side manga will sell as good like 2015.
Any producer is realistically intelligent to know that. Boruto simply lost 90% of the total Naruto Volume Sales and Novels Sales.
This is just a Spin Off manga not write by Kishimoto. At this point only the own Kishimoto writing something could suparss the 100k of sales of Boruto and Minato isn't a good bet in Japan.
The character was out of TOP 5 there. If he have plans to revive the franchise he should focus in alive characters who have future.
Edited by Therece, 16 April 2023 - 05:26 AM.