Speaking about sales, check out this https://twitter.com/...Gbi-yW1PRQ&s=19
Online manga sales made up more than half of overall market. Rakuten is not the only platform providing the service (Kobo, their platform, is a good one and I'm a returning customers there). Nonetheless, their figures can be treated as a good proxy metrics when it comes to online market for manga. I personally take it with a grain of salt.
It's known that manga sales are trending up since the past couple of years. Last year was even higher despite (or rather, thanks to) pandemic. https://www.animenew...in-2020/.169987
As for Naruto / Boruto franchise, it's a gone case since the disastrous ending. Not surprised that in the rank it's part of the long tail, 74 and 88 respectively. A manga that ended 7 years ago performing "better" than its successor by 14 spots. Yikes.
If only they didn't mess up with NH & SS ending that jeopardized the whole story structure, it would've been in top 10, or at least top 20.
One Piece is in the top 10. Likewise MHA. Heck, even Bleach that suffered from declining sales in its last 1/3 of volumes is at rank 48.
Not only Boruto is performing worst than Naruto, a manga that ended 7 years ago. Its sales volume by volume today is gradually declining. To put it into perspective, those who dropped the manga in volume 15 are Boruto/Naruto loyal readers that has been waiting for 7 years, hoping the manga would be better. That shows even the pro-enders have given up on Naruto.
Made no mistake, I believe heads were rolling. Not just the recent editor who got fired. Why would they need to move the manga to a second tier distribution? Ever wondered why suddenly Hinata / NH / SS never been seriously featured in Boruto manga or anime? Why Sakura got the top 1 most popular character in Boruto poll? Why the story of the franchise move very slow and gets all over the place?
The franchise lost over 90% of its paying customers. Of course they'd be scrambling around to bounce back.
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"I'm sorry I didn't believe. But I'd given up believing in so much, until I met you. From the first day I saw you, you were everything I ever wanted to believe in. You can do this, Diana. I know you can...But I have to go."
"What? What are you saying?"
"It's okay, this is what I came here to do. I can save today, but you... you can save the world."