That's another thing. Since when did Hinata ever think about how Naruto felt? Not once. Not one time did she ever think of how he felt, yet she loved him. So basically, according to Kishimoto, not only is ok to manipulate a mans feelings, but it's justifiable because men's feelings don't matter.
Kishi: "Ladies, remember, if you like a guy that's an arrogant ass, and there's a nice guy that loves you from the bottom of his heart, make sure to manipulate his feelings for you so you have a chance with the a**hole that tries to kill you. It's ok, because in the long run, men's feelings don't actually matter. The nice guy only exists so that you can use him and then throw him away at the drop of a dime. Also, guys, it's perfectly fine to belittle women and try to kill them, because no matter what, theyll come crawling back to you."
What kittening self-respecting author would advertise that nonsense?
Agreed.