"
This is bullsh**. Plain and simple. You don't spend 15 years and nearly 700 chapters pandering to the "red herring" couple only to suddenly have the protagonist fall for the girl he ignored and who appeared in less than 20 chapters. No writer sets up such blatant, obnoxious parallels or writes about "budding feelings" in a data book to reinforce hints and teases of mutual attraction in the manga. Writing is about showing, not telling.
It's perfectly fine Kishimoto decided to end with NH and SS, regardless of the fact both were completely one-sided and he spent the entire manga telling us why SS simply doesn't work. That's totally fine and his prerogative as the creator. What isn't fine is treating his readership as though they are idiots. Anyone that doesn't have their heads up their own asses or has their vision clouded by shipping goggles will realise this ending for what it is: pandering to the biggest fanbase.
The endgame pairings involving Team 7 were canonised because of their popularity, not because they made sense within the story.
My biggest issue with the ending is the way in which Kishimoto has shown such blatant disrespect for his own characters. Naruto thought Hinata liked him like he liked ramen? That's a load of bull, and insulting. His reaction to her impromptu declaration made it very clear he knew exactly what she meant, and more to the point, this is Naruto we're talking about, a character who is defined by his emotional competency, his ability to understand complex emotions. This is the same character who, as a 12 year old boy, made a hardened assassin like Zabuza cry.
Naruto, the same guy who understood Sasuke so clearly that, in his own words, he simply hurt knowing what he felt. The same kid who, on a number of occasions, was shown to perfectly understand the feelings Sakura had for Sasuke - because he had the exact same feelings for her.
Naruto deserved better than to have his character assassinated in such a blatant manner and with such utter disregard. Naruto deserved more than to have his genuine, selfless love to be reduced to an immature crush that served as a nonsensical extension of his rivalry with Sasuke - who couldn't have cared less about Sakura.
Speaking of Sakura, she deserved better than to have been paired with Sasuke, someone who treated her like dirt and tried to murder her and those close to her. Throughout the manga, Kishimoto went out of his way to illustrate just how toxic Sasuke was to her. She could never be brave or outspoken around him, unless Naruto was somehow involved. His mere presence turned her into a weakling. He robbed her of her confidence and convictions, supposedly because she was in love with him.
And don't get me started on Hinata and NH. This is a parasitic relationship that's been put on a pedestal because it appeals to beta males across the world. I'm sick of hearing of how she's "always been there for Naruto." She wasn't. Hinata was never there for Naruto until others were. Her distant, quiet support did nothing for him. He was never aware of it until he had already surrounded himself with people that cared about him. People constantly put Sakura down in favour of Hinata, which annoys the hell out of me, because they conveniently ignore the fact that Sakura has been supporting - actually supporting - Naruto for much longer, and she wasn't quiet about it either. In fact, by chapter 43 she had helped him on a number of occasions, saved his life and was even willing to flunk herself and Sasuke for the sake of preserving his dream.
His dream, which Hinata never seemed to give a kitten about because she only ever thought of Naruto in direct relation to herself. Hinata wanted his acknowledgement, she wanted his attention, to walk by his side, to hold his hand, and so on and so forth, but not once was she shown to be considerate of Naruto's wants and needs, and that is the primary reason why I detest NaruHina. Hinata's love for Naruto was never profound or deep or anything of the sort. It was selfish and self-centred, and I'm sick and tired of people pretending it was anything but.
I could keep going, but kitten it. I'm trying to put this kitten ending behind me. I could rant about the loose ends, the contradictions, the plot holes, the fact Kishimoto's final sendoff was centred around a half-baked love story rather than Team 7 and that we were never given closure on Naruto's answer to peace or witnessed his ascension to Hokage, and I could rant about the fact all the fandom gives a kitten about is the pairing wars, but whatever, I'm done."