For sure it's not 50% of their revenue :). The anime segment according to the report contribute ~8-10% overall TV Tokyo Earnings. So, most likely Naruto franchise contributes about 3-5%. It's a wild guess since there's no public number about Naruto earnings.
Hinata/NH popular outside of Japan is also a myth. We would have Boruto sales at the top of the chart, New movies every year will still be ongoing, New games every other year will be there, merchandise, DLC featuring Hinata/NH.
That's never happened. It's a baseless claim without actual weight.
Naruto manga sales in Japan account for more than 90% of the manga revenue. The remaining of 10% is all other countries in the world combined.
It's recognized in the West, sure. But it doesn't necessarily commercially significant.
True, but if people ask on this site again why did they do what they did to Naruto? Saying it was half their earning for over a decade will hopefully stick in their heads' easier.
It was popular with pirates. Which is even worse since they were vocal enough to come off as a paying audience while refusing to actually pay for anything. Corrupting attempts to gain data from social media.
I will disagree about the commercial significances of the West. The reason for what happened was that Naruto was their big international seller. It doesn't matter if it was only 10%, that was more then any other anime/manga they had was bringing in internationally. They wanted something in that market and Naruto was the biggest they had at the time. Also, if you argue about the poor logic of abandoning a larger customer fanbase for a phantom audience that's been happening in the West for years now. Going Woke, the youth call it. Hasn't work in the West and hasn't worked in Japan but they keep doing it. Because, they assume their current customers will put up with it while they chase their new target audience, even if they destroy everything appealing about their product to the old customers.
Edited by Bail o' Lies, 17 December 2021 - 12:00 AM.