I've seen worst writers sadly.
I recall someone believed that marketing and the people whose job was to know the figures of what sells thought this was a bad idea. Which is why the Last ads hinted a NS ending at least until pre-sale tickets were sold and the manga ended. If that was the case it more the editor and Naruto's anime convincing the executives at the various companies that had a stake in Naruto to go along with their promised dreamed successful sequel instead of just going with Kishimoto's ending the series.
Ah so the bump the manga got for Kishimoto returning died quickly then.
According to your links Boruto peaked at volume 11 which was before kishimoto came back. It think 13 was it.
Vol.11 87/5=17.4... Overall 83,613
Vol. 12 57/3=19.3... 57,164
Ah good the they had their overall sales. I looked at how much they sold per-day just to be fair but there is clearly a big drop afterwards. And again Naruto used to at least sell 1 million on its first week.
Did this chart have a typo and Vol. 14 is actually Vol. 13 with 45,599 total sales?
No typo. Per oricon chart, volume 14 debuted at 45k (3 days). Link below (it's in Japanese, but you can scroll down a bit and see Boruto at rank 9, with 45,599 copies over 3 days).
https://www.oricon.c...c/w/2021-05-10/
As for volume 13, It was debuted at 90k (7 days)
Someone posted in Reddit and mentioned it was the lowest debut ranking, although having a full 7 days in the period.
https://www.reddit.c...utm_name=iossmf
As a comparison, Naruto debut sales during its heyday was peaked above one million copies in some of its volumes.
Although LTD (lifetime to date) sales is more important, such information is not available publicly.
Debut sales / first week sales is important since it's a proxy indicator of readers stickiness. These are mostly the loyal folks who wait for new volumes to come out and immediately get it from retail or subscription.
Imagine you had a manga that sold more than a million copies in its debut sales, you change the direction and now with your name embedded into it, its debut sales is merely 45k.
That's not even 5 percent of what you used to have.
I can imagine the staff at Naruto franchise is in turmoil, fingers pinpointing each others and they're trying to find someone to blame (which, turns out that someone to blame was Kodachi, the previous writer of Boruto. He got fired).
I mean, who wouldn't flip?
You were running a profitable manga series. It's always in the top 3 or top 5 for the past 15 years. Someone told you going a certain way will improve your profit. You took that advice. All of sudden you no longer enjoyed the same profit, and even struggling to be in the top 50 thanks to the new direction.
Kishimoto's return won't magically improve the sales significantly. That's a fact and it's proven with Boruto volume 14 sales.
Any ups and downs of the manga is driven by forecast and actual sales of the recent volumes. Therefore you didn't see immediate drop to 45k when the 1st volume of Boruto came out. It's a slow and painful decline for the producers.
Edited by Namaenash, 08 May 2021 - 11:04 PM.