For Naruto franchise, manga sales accounts for ~80% of the franchise estimated gross revenue (https://en.m.wikiped...edia_franchises).Just wanted to say I love your post. They give me so much joy. Thank a lot man
Just one thing, are Manga's sales really important or is more, how well aired Boruto and all his merchandise?
Naruto franchise estimated revenue breakdown (a behemoth $10 billion franchise):
Manga magazine $6.53 billion
Manga volumes $1.637 billion
Licensed merchandise $1.27 billion
Video games $761 million
Home entertainment $254 million
Anime box office $147.1 million
Every franchise have their own money-generating channel, each channel has its own independent supply chain. For Naruto franchise, that engine has always been predominantly manga. It's no doubt, Naruto was one of the largest franchise SWJ has ever produced --before 2015.
As you can see from the breakdown, anime channels combined (home entertainment and box office movies) contributed to less than 5%.
It is known that anime doesn't generate that much revenue, but it is required for brand awareness.
Yu-Gi-Oh! franchise is worth $20 billion, twice of Naruto's worth. Yet its anime revenue has always below Naruto franchise according to TV Tokyo annual report. Its main revenue stream comes from merchandise. So, for this franchise, it's okay to perform mediocre on anime channel --good enough to advertise for its merchandise to be sold.
Naruto franchise has always been generating revenue through its manga sales. Which explains why before Boruto era, we got one movie per year for this franchise. They have enough to spend to make movies. It's very odd that the franchise didn't produce any movie after 2015, where the market was climbing up. In 2019, anime market value worth twice compared to 2009. One reason might be the producer don't have enough confidence that investing in a movie will yield a good enough return on manga sales.
Edited by Namaenash, 04 January 2021 - 11:56 PM.