Keep in mind you arent walking that road alone James, I myself am still battling with where I stand when it comes with my overall feelings of the story. I acknowledge the ending, I have come to terms with how it ended, but like you I won't accept it because do to so makes me feel like I'm settling for less. I really did enjoy Naruto, but now I know that some of the things I loved about apparently weren't there. The author basically told me that It's my fault as a reader for supporting NS. All my disappointment in the last two chapters is all on me and I should just realize that my expectations for a great manga were far too high. I need to get over and accept the lackluster ending because it's canon. No, just no. If this is the case I feel that I'm a bigger Naruto fan for not accepting it. I will uphold the morals it had up until the end.
After reading the interview, it definitely seemed like Kishimoto was happy and that this is what he planned all along. It definitely put the blame on the NS fan for seeing something that wasn't there. I did feel awful for a little while, like I was a fool for even thinking it could end NS, but...
Kishimoto is selling a lie. It's a lie perpetrated by someone who has a lot of money invested in selling NH and SS as the real ending. There's a movie coming out, a cd, figurines, and who knows what else (jewelry, t-shirts and bags all come time mind). And after that, another spin off with the kids, with undoubtedly more anime and merch attached to that.
Hinata has never been a first-tier character. She had no development and no stated goals other than gaining Naruto's attention. And it never worked. Naruto never thought of her that way. Ever. Proof? He told his dead father Sakura was his girfriend.
The last two chapters and everything that comes after will always be driven by sales, never by story development or author's intent. Never. For me, the story ended at 698. In fact, I have a theory that Kishimoto kept writing the script as NS until the end (even with the movie in the works), then slapped on the ending to make it go towards NH. He didn't even bother to develop the pairing in his manga because those were going to be expanded on by other people in the anime/movie studio. He just wrote the ending they wanted and took the check.
And @James, yes, Naruto is ultimately the one who lost out. Kishimoto sold his story out.
We're the fans most loyal to Naruto, because we wanted what he wanted, and never wavered from that. We didn't get it wrong. Instead the story didn't do right by us or by Naruto. KonohaKitten, I'm right there with you.
One day in the future, after the success of the movie and the spin off is not at stake, we will hear from Kishimoto in an interview and he will admit that the pairing was to be Naruto/Sakura. From the beginning.
That will be the confession I'm waiting for.