One thing I've learned about social media, through both running my website as well as running social media for various mass communication classes in college and in my current profession, is that it's all about one thing. A lot of promotion!
Not sure who's running the Facebook and Twitter, but they need the time to update Facebook and Twitter regularly. Consistency is really important.
The chapter threads are a great start, and should continue to be linked. I would also recommend new episode topics, new Naruto movie topics and maybe the debate thread on occasion.
Additionally, Facebook is a great place to upload photos! Throw up some of the great artwork we have here at Heaven and Earth.
That leads into my next recommendation, post links to fics and images that are submitted for the contest.
I would have also recommended the poll option on Facebook, but they got rid of that.
Anyways, that should be able to get some engagement.
EDIT!
I forgot about this, I noticed that the Twitter account only follows two accounts at the moment. I would recommend following some official accounts so it's easier to retweet news about Naruto.
Here are some good choices I would figure:
- @AnimeNewsNet
- @aicnanime (AintItCoolNewsAnime)
- @VIZMedia
- @Crunchyroll
- @shonenjump
- @Otakon
Edited by Lid, 11 October 2013 - 12:03 AM.