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I can't imagine people that started reading Naruto since it's inception and had been a NaruSaku fan for that long. I only started watching Naruto in 2012 when I was in high school and believe it or not I was actually a casual NaruHina shipper until it got to Shippuden and things started to gradually change for me as Naruto and Sakura got to spend more time together in the early days of Shippuden. I only became a member of this board a week before the ending and I was firmly convinced NaruSaku was going to happen.
I was really crushed from the ending and I can remember everyone at the time thought the Last movie would bring some sense to the ending (maybe even save NaruSaku), but that movie really was like twisting a knife into an open wound and I was done following any new Naruto content after that.
I suppose I was one of those folks. First encountered Naruto back when I was studying in Japan. If I recall correctly, the first volume was launched near Spring 2000. It wasn't that big back then. But it gradually gained momentum. I used to have most of the volumes, all of the DVDs before 2014. Most of the collectibles.
I stopped buying when volume 64 came out (the NH handholding cover). I wasn't particularly pleased with the cover and I thought it was totally out of context. And if you are following the series, you'd know that the year in which volume 64 came out, Naruto's annual sales fell by 15% year-on-year, and keep declining until today (it's barely in top 50).
After volume 64, I thought Kishi was playing his card by drawing Minato saying that Sakura looks like Kushina and the CPR scene.
In hindsight, I'd like to think that he was trying to give reasons for NS fans to keep supporting his manga by giving ambiguous pairings scenes. We learned years later, NS fans turns out to be the one financing the series. With NS, the series was always in the top 3 for the longest time. Without NS, it's barely in top 50.
There's a good two years period from volume 64 to final volume 72 to develop NH/SS if he wanted to. It took 2-3 years for anime movie to be produced, so, I'd like to think that by volume 64 release, they were already starting to produce The Last AND Boruto movie afterwards. Boruto was advertised in The Last movie.
I'm not sure why he didn't develop NH/SS properly in those timespan. Two years would have been enough room. He don't have to draw Minato comments on Sakura looks like Kushina. Naruto introduced Sakura as his girlfriend to his dead father, in front of Hinata. Not to mention the CPR scene and Hinata tripping over a rock when Naruto was about to die.
All these were unnecessary.
Unless, of course, someone realised there was "canary in the coal mine" situation, and told Kishimoto to be as ambiguous as possible when it comes to pairings.
Then the ending happened.
Followed by a huge backlash from fans.
No more new movie every year. Hardly any new games. The latest AAA games from them didn't fly.
NH and Hinata was hardly seen after the ending. Don't even talk about about SS which was depicted as unhappy distance couples in the Gaiden.
Manga sales from 2000-2015 was 250 million. In 2019 they didn't even managed to sell 1 million for the whole year for Boruto.
Kishimoto's new series get axed. He came back to the franchise. Interestingly, Naruto franchise fans in Japan was not seem to be happy with Kishi's return to the franchise when the news first arrived. Months later, it's clear from the sales that his involvement won't change much. I won't be surprised to see the declining trend continues with his involvement.