The decline has been going on three years by this point. I imagine the executives are getting at least annoyed hearing about problems Boruto is having. Yes, companies are normally very reluctant to end a contract before the time is up, but eventually when it cost them so much while giving them so little they will often rip it up. Since it clearly is not worth the time supporting it, and it just going to incur more cost if they continue wasting their time & resources. Boruto isn't at that point, yet. But if it sinks any lower it might.
The only form of media that the Naruto franchise might be doing well in is the video games. Since that's the only area where I haven't heard they are doing at best poorly in.
If it was an executive they are losing money, if it was the editors they have most likely move on to the next manga, SP are pretty much at this point putting all their hopes in Black Clover, and Kishimoto is where he is at right now.
From my limited understanding of the Japanese fanbase. I get the impression that most of the nH fans that were not otaku were very causal in their support. They thought it was a cute couple but ultimately wanted the characters to have a happy ending whether their pairing happened or not. When it instead turned out so negative; they have been slowly losing interest in the series over the past few years. As for the otaku, Hinata is a bland bog-standard archetypal moe girl. So if they get bored of her there are a thousand other girls in anime just like her, and a lot of them more interesting then her.
If we use the movies as an indicator of how well this franchise sells in parts of the world. Then currently it makes a majority of its money in Japan to the point that if you combine all the profits it makes overseas if doesn't even make a fifth of what it makes in Japan. The time when Naruto franchise was a big international seller is long over.
I think your generalizing is very dangerous here, given you're making theories that are completely unsubstantiated about other fandoms, and then they lead people to believe that is how they are, as you post them as if that is the case. For advice, I would recommend you think of them as the same as NS fans in how they see or purchase things.
It's a given for most native Japanese series that outside of its locale it generally makes less. The Last Naruto the Movie sold out quite a bit, thus that it was actually much easier to see Boruto the movie, as they released it to even more theaters if we're talking U.S.
Keeping in mind general decay, 100k sales of anything is actually worthy to be called "reasonably" popular. I think people expecting Boruto to be as big as Naruto and judging the executives thinking that way as well are a bit off. I think it is well understood that Boruto is its own smaller thing, and will probably always stay that way.
Selling 4 volumes a year with 100k each would net you $4 million dollars over a work of print, which is in no ways lack of profit or lack of popularity. If a typical author earned $50,000 locally, that's considered "Good".
Thus I find this postulating over the company pointless. Unless you know how well they are predicting to do, there's really no point to this.
Edited by Analyzer, 13 November 2017 - 05:35 PM.