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I'm pretty sure Hinata LOVES Naruto. I mean she yelled it in the face of death...hard to argue that she doesn't. This is one of those arguments where you would definitely lose to a NaruHina fan and there is no point in denying that she does. That doesn't mean she will end up with Naruto, at all. I mean, we don't like it when NaruHina fans try to tell us Naruto doesn't love Sakura, when he himself has admitted it. Right? XD The way to be a good NaruSaku fan is to read the manga without trying to deny parts because it is simply convenient for our pairing.
That is completely, absolutely, utterly true. If there're so many shippers blinded to the current happenings, arguing it makes no sense because there's no romantic development between Naruto and Sakura, Naruto loves her like his brother, Sakura has given no hints of being in love with Naruto, Sakura only hits Naruto... is because they have been willfully denying all scenes were inconvenient for their favorite pairing.
I'm very annoyed when Naruto's words in chapters 3 are brought up and a NaruHina fan retorts: "What Naruto knows about love anyways? He has been always alone. How does know what it is love?". It's preposterous. If you're going to question the thoughts and words of Naruto himself then you also can question Hinata's words when she tells she loves him. You can argue the nature and depth of those feelings (True love or teen crush?), but you can't deny their existence.
NaruSaku has always been the obvious canon pairing to me because I never tried denying anything. To me, it was obvious Naruto loved Sakura, Sakura loved Sasuke but was becoming closer to Naruto, Hinata loved Naruto, Lee loved Sakura, Ino loved Sasuke... And I didn't blind myself to inconvenient scenes (moreover, there were no inconvenient scenes for me. I was neutral back then).
The thing is... there were no scenes NH, inconvenient or otherwise. On the other hand, the Naruto/Sakura/Sasuke relationship was developing right like I expected it would do: Naruto kept his feelings for Sakura, Sasuke kept rejecting Sakura, Sakura chased Sasuke but it was going to nowhere and she was beginning to develop feelings for Naruto. And then there were scenes hinting such feelings could go beyond friendship or comradeship.
Again, that's right what I expected when I read chapter 3.
If NS becomes canon, Anti-NS fans can claim all what they want it wasn't developed and it was sudden and OoC. I can swear to God I had seen it coming since the third chapter.
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I agree! But Naruto's feelings were finally brought up again, when Sai asked him about it. He said he couldn't tell her his feelings if he couldn't even keep his promises. And I know there are those NaruHina fans that will argue it means nothing, that Sakura won't ever return his feelings anyways and he will realize Hinata is perfect for him~~ Buuut, I doubt it. Naruto didn't even acknowledge her confession, which makes it seem silly it was added at all. Not sure why Kishi decided to put the confession in there and then not even have Naruto say anything about it; almost seems cruel to give a sort of false hope to the NaruHina fans.
As far as I can tell, Kishimoto needed a scapegoat. He needed someone got badly hurt in front of Naruto so his worn-down self-control finally shattered in order to unleash the Fox again and meet his father. And he thought if Hinata confessed, it'd add drama to the scene and it'd close a subplot.
Moreover, if Naruto and Sakura get together, nobody will be able to tell NaruHina would have happened if Hinata would have confessed.
However, now he has done this, he has no more use for Hinata, she has lost any relevance to the main plot and she has faded back in the background. Again.
Honestly, I have a very hard time believing that scene was written in order to set up NH development. If that was Kishimoto's intent, he should have started to show hints for now (scenes where Naruto thanked Hinata for her attempted rescue, Naruto started considering her in a new light...). Instead of that he has penciled more interactions between Naruto and Sakura, has reiterated what Naruto is in love with Sakura (not that he needed) and hasn't shown him even pondering over Hinata's words, has forced Sakura to acknowledge his feelings...
Opposing fans insist on they have a confession whereas we have nothing. I tell that is a good thing in this manga. Direct confessions just DOESN'T work here. Lee confessed Sakura and risked his life for her. Nothing happened And, in fact, Sakura showed him more gratitude and acknowledgment than Naruto has shown to Hinata). Ino embraced Sasuke and proclaimed he was his to his face. Heered to her and... they never interacted again. That was it. Sakura confessed Sasuke (not that she would have hidden her feelings ever), and he turned her down more harshly than usual. Rin confessed Kakashi, but he cut her off and turned her down before she would have finished her sentence. Tsunade turned Jiraiya down...
Considering the set precedents, I'm gladder we got an indirect confession.