This.
Hinata fans get in the mix of NH, which well not really a bad thing, but there's a limit for thinking that it must happen. If it doesn't, then it just doesn't. Doesn't mean you should just give up altogether. As for media wise, well it at times come across as NH, but really, it's more of her first, then anything else is up for grabs. I noticed they always have a role of "Am I stronger" in NH. When you look back, it's been like that for a while. That's her character and when she gets a response, it's like a test grade. That's not to say she doesn't love him, because she does, but I don't think it's a huge deal as we may assumed. The love aspect usually use for SD, the recent CD, and actually, it's comedy.
Now when it comes to NS, it's not always about one thing. It's just how they are and they always seem to close the arc in anime filler arc. First one in shippuuden, you got a revisit of 4-tailed incident and before it ends, we got an NS scene. 3-tailed beast arc, before it ends, Naruto talks something that he learned and Sakura stood, listened, smiled, and then, walk and talk with Naruto. I forgot the 5-tailed one. Chikara had Sakura crying for him in such worry, which is the last thing that considered a pairing related scene. In fact, there's a director cut coming soon for it, so perhaps a proper ending. Anyway, we can go to games but I think everyone understand. So to conclude this, there's actually a difference between NS fanservice and Hinata fanservice. Yeah, they will glorify the speech, but oh well, nothing we can do.
A better comparison is this: Look at the moments of emotion Sakura and Hinata had for Naruto. Sakura had the 4 tails event and Hinata had the pain event. Both were big on their parts, but which do we see popping up again and again? The 4 tails event. Naruto was shocked and ashamed when he did it to Sakura, this event even had impacted Sakura but she never thought differently of Naruto for it. The 4 tails event was even a predecessor effect for Naruto when he went 6 tails. He was worried about Hinata sure, but also the rest of the villagers, he did not want to hurt anyone again especially since then. Even beyond these 2 events, look at the 4 tails event, for a simple event it has a lot of meaning, it was the purpose Naruto trained in Wind-Style to depend on his own power, it later tied in with him for Sage mode, it did not lead him to sage mode but it was power away from Kurama he could depend on. Again though in the manga, Naruto realizes that he was ashamed of what he did to Sakura but knew he could not run from it forever, he took his curse and made it a blessing, now I would not be surprised with him actually using the power in full to protect Sakura if it came to it (beyond this recent chapter).
Then again look at how this event is repeated: Not only in the manga but even in the anime, in the sora arc Naruto tells Sakura he knew what he did to her and resolved to not let it happen again, and he tells this to her while he protected her with his own body. It was one of his biggest sources of pain aside from Sasuke running, Jiriaya dying, and being alone as a child. All the times this event is repeated though, its only in small moments and never repeated.
Now look at Hinata defending Naruto from Pain. In the manga it was a simple moment, she confessed, got steamrolled, and later on a small memory of Naruto from what she did, yet it faded to the back. Does this mean anything? It may but it again stuff with Hinata just faded to the back. Now it may have been eclipsed by 615. Its hard to tell with Hinata because her main problem as a character is she is a minor so this does not leave us much to speculate with, 2 moments and even still limited development in part 2 is not helping her case. Her only lasting role in any arc is the chunin exams and its still the only one. She has no major lasting roles in any arc, there is a difference between a lasting role in an arc (like team 10 in the hidan and kakuzu) and just a short moment (like 615)
Now the problem with Hinata's pain moment? Perriot just overdid it, they basically made the filler episode one where it was like Hinata would die. Even after the credits of this episode it shows how she says she never got to say thank you to him. Seriously perriot?

You knew she was alive beyond this point, why even put in all this emotion and just drag it out? This whole episode for a minor moment just overplayed everything. I mean people would yell the same thing about the episode for Sakura the 4 tails, and healing Naruto but there is a difference. Sakura's events all happened in a course of a few chapters and had reason to take up one episode. Hinata's was a simple 7-10 page event maybe less and got a whole freaking episode of mixed up junk, flashbacks and powers she never even had with Pain essentially toying with her.
Now that episode 166 overdid everything for this moment, I can assure anyone that Perriot will run 615 into the ground as far as they can, its only one chapter and around the same length, guess what they will do? Aside from the vol 64 cover having a proper reason for this moment (as its the climax of the volume being Naruto's breaking point) they will go full overblown mode basically, openings, closings, extend the scene for too long, throw in more flashbacks, put on some music, even make up crap which should not be there almost showing Naruto should have turned to Hinata at this point. But in the manga he still shows no signs of just being over Sakura, even then it would still bring lots of ruin to his character to just give up on Sakura. At this point though, when the anime reaches 615, hopefully more NaruSaku stuff would have occurred and overdone this moment. No matter how much perriort tries to build this up though, like 166 it would not change what actually happens. Long as NaruSaku is the dominant one by the point 615 comes to the anime, I won't have a problem. NaruSaku is still the highest developed, lasting, and undamaging to the story. Its in the story and part of it. Nothing Perriort does will change that.