Sakura Blossoms' points were quite valid. Manga is being pirated and publicly made available, thus the powers that be finally decided to take steps to curb the issue. Naturally, they were well within their rights to do so. She was also correct in that allowing a website like One Manga continue is not the only way of exposing the material to a demographic such as the American audience. There are other options and strategies that can be utilized.
It's interesting how you site various analogies such as the music industry and that the ratio of revenue artists take in, favors merchandise and concert sales. While that may be true, it does not take away from the fact music artists are losing potential revenue due to the ease at which one can obtain pirated music from the internet. In fact, the revenue ratio also reflects this. CD sales are being directly affected by the internet sharing of pirated music.
I question your contention that "very few major companies directly profit from the product they put out" and the implication that the action against One Manga is futile because of that. Regardless of direct or indirect profit, if one of the reasons why overall sales are being affected are because of issues of internet piracy, then their course of action is quite clear. The situation needs to be contained or at the very least the attempt should be made.
Inversely, if the powers that be are sitting around wondering how to increase market share in demographics outside of Japan, one does not come to the conclusion that the product should be unconditionally distributed free of charge via the internet. I understand your point about the effect websites like One Manga can have in overall exposure to potential readers in areas where the material is not readily available. It cannot be denied. However, to leave it completely unchecked can easily be counterproductive to the publishers. Most, if not all will follow the path of least resistance. Therefore, if one can enjoy manga without cost, why should they look elsewhere? What is the incentive? If your point is taken to the extreme, how can these questions be answered?
You can argue that in the long run, closing One Manga down will have negligible effect on manga piracy. You're probably right. We certainly saw that the law suit against Napster all those years ago did not deter music piracy. It was however, a catalyst for companies to come up with new business models. Napster is now a pay site. Itunes was born. This event with One Manga may just be the first step in many that will lead to curbing piracy and still utilize the internet as a vehicle of exposure, while obtaining a revenue stream. It seems someone has already begun the steps with Open Manga.
You are correct in that viral marketing via mediums such as You Tube are extremely powerful tools. But that's all it is - a tool. The business models surrounding that strategy still hinges on actual sales, regardless of whether it's from the link on You Tube, direct from Itunes, or from an actual brick and mortar based store. Those companies don't make money directly off of marketing. Marketing is an expense. The intended result is an increase in sales based on the marketing campaign. Only advertising companies actually make direct money from the marketing process. It should not be confused with merchandising, which are products developed based on the brand and pushed via a marketing campaign.
On the topic of merchandising, I found it interesting to note that while searching for manga products on Amazon, it appeared the vast majority of the merchandise were based off of anime titles being televised in North America. It would seem that there is, in fact, another method of exposure.
Ultimately, I do share the same sentiment that manga publishers need to consider new strategy to further the exposure into non-domestic markets. However, a plan with the intention to make reading online pirated manga more difficult is a valid one. One that is not completely at odds with increasing market share if they consider past examples.
Unless it's a non-profit organization, companies exist to make money. All things being equal, the choice will always be that which increases revenue, protects it, or recovers it. The great thing about the free enterprise system is that if the company in question does not cater to its customer base, well the competition suddenly becomes an attractive alternative.
The notion that "the customer is always right" is fairly outdated in an age where consumers are more savvy and an increasing number of managers act more like psychologists. You will never find that particular ideal in any mission statement. Instead, there will be something along the lines of: our goal is provide a satisfying and enjoyable experience for our customers. Something I find more fitting since, as dl316bh nicely put, keeping to the literal sense of "the customer is always right" will eventually result in exploitation.
It's unfortunate there will be a portion of readers who buy the printed works that will be affected by this and subsequent events. However, it would just be implausible to undertake such action while identifying who actually purchases and who doesn't. It should not be taken personally.
No see what you don't understand is they did not fix any issue at all. Taking down OneManga does not fix anything , there will ALWAYS be pirating on the internet and you CANNOT work against it. You cannot setup a smaller market inside of a large market and try to charge money when the larger market is FREE it does not work. There is no way you could go inside walmart , put up a stand and sell something for 5 dollars if they have it for FREE that is the situation manga is in in the united states because there is NO physical market. What other strategies do you plan on them using? Making a TV channel dedicated to only manga? Showing Manga commercials on what channel? The food channel? You don't understand there is NO physical market for Manga in the USA PEROID.
Sure album sales are effected by the internet , but that does not change the artist money that is NOT how they are paid. They are paid a flat amount to release so many albums , they do not make anymore money if there album sells 10 million copys or a trillion and that is also how Manga artist are paid. They make more money off marketing on the internet then they ever will selling albums and they like it that way thats why every major company has every artist with free music on youtube. You really don't understand what companys pay to advertise there junk do you? My friend , a small time youtuber has a video with 40,000 hits do you know what google paid him to advertise on his video? $6000. This is on a SMALL scale compared to what these big companys make.
You make it sound like a company is just becoming deathly ill over internet piracy when probably 5% of the revenue is from physical sales of Manga. The only one that ends up being hurt is the consumer because there is just no market for manga in the usa. This is NOT because of the physical manga sales , this is a copyright issue , they do not want ANYONE making money from a ad service like google off of the manga they have a copyright on.
Yes it should be free of charge via the internet , that is how EVERY major company makes money have you ever been on youtube and saw VEVO? Do you know who VEVO is? It's Sony/Universal/Abu Dhabi Media Company. Do you know why they made the VEVO channel? Because they make most of the money off marketing , do you know who they share the money with? Nobody else but youtube and do you know who youtube is??? GOOGLE. It is in NO way counter productive at all , people have ALWAYS made more money off of marketing and services like concerts and they always will. Do you understand why? Because Piracy have ALWAYS been there.
Do you know what the #1 profit for apple is? The iphone.... Wait just kidding , no its itunes and do you know what on itunes makes the money? Not the music or the movies. Do you know what does though? The advertising , of itunes itself being world known. People pay money to itunes to put there music on there or there iphone apps. Also maybe you play xbox 360 or playstation 3. Do you think they make money off the consoles? No they don't , in fact for the first 5 years most companys LOSE money per console they sell. The true money is almost NEVER in the product they directly sell.
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You don't understand how marketing works do you? Marketing is not expensive , you can pay a million dollars for 10 seconds on tv and get increased sales , but who do you think makes the most money because of the sales? Not the company producing the product but the companys that are selling it. It's like companys that sell beer , budweiser sells it's beer so cheap to bars and liquor stores they only make about 20 cents per 12 pack. You think that they live off of 20 cents a 12 pack? No it's because to buy there beer you have to pay a FEE to get it. Every company pays for marketing and has its own , and it always pays itself off and the money trickles down to the next person marketing and lower and lower and lower and lower until you reach the end , do you know what the end is??? THE CONSUMER.
Yes Amazon does have Manga on there , and they make money off the marketing , because there amazon people will look there. They only money they make is the fee people are charged to put there stuff on there and it's a lot , I know because I sell on there and Ebay but do you think that the person selling the Manga is making much off of it? Of course not.
Yes money makes the world go around , but it's much much more complex then what people think it is. People that have no education in business still have this idea tha used to be hundreds of years ago " Buy for less!! Sell for more!!" Sure that works , but thats a small small tiny fraction of what companys make. The 100% best business is still the service business you will always make more money doing a basic service for someome because it simply has no cost.
Yea buisness is not really what is used to be , it used to be on a small level with mom and pop shops just being ok with giving you that special deal because you're a local shop and well they were just ok with that. But now huge companys don't want to give small time business a chance , or the consumer a chance they always want to speak of free market bascally saying " We should be able to do what we want!!" but when people are like yay go free market lets do what we want , lets get it for FREE!!! company's are like.. "ok thats not cool , copyright and ban everything!!" and for a while a very short while , that was the thing to do. But now they are so used to it they don't even need to and in fact support free viewrship. You don't understand that this company its not in any struggle because of pirating online or they would already be DEAD.
To be honest if I had a place I could locally go to with lots and lots of Manga/Anime for cheap I would go there and buy , but because there is no market and these companys producing the product do not sell it themselvs in the united states it's just to expensive. If they want to make money off of the product they have to not try to take away peoples ability to aquire it for free , but give people a reason to want to aquire it locally and right now there is not that want because there is just no phsical market for it. Maybe they should give bubble gum with it or something...