I happen to like Hinata. She is a sweet girl who is trying to improve herself just like everyone else. But she has always been trying to catch up to people. There was Neji and her sister, for both she had to work hard to show she could stand up against/with them. And then her goal was to stand beside Naruto and reach him. But what I really want to see is Hinata work on improving for her own sake.
And maybe she is and I just haven't seen it.
But I don't want to see her compaired or paired with anyone. I want to see Hinata grow stronger and become an independant Kunoichi. One that has her own goals that aren't wrapped around catching up to other people.
As far as NH goes, I think its a sweet one-sided love. And it served as a way to show how Naruto could encourage people even in the first arc. But Hinata is only one example of that. I think NH isn't are significant threat and that Hinata will walk away knowing that even though she didn't get the guy, she still walked away having improved because of her bond with Naruto.