its more in the underdog factor for Hinata that is perceived in western culture. The perception comes with the notion that Hinata will miraculously change to resemble the heroine they want her to be hence fulfilling the wish of all underdogs to suddenly sprout wings like a butterfly and be beautiful
I don't see anything inherently wrong with rooting for the underdog. It is the reason why Naruto is so popular as a manga, and the character itself. And even more, everybody, no matter what culture, would be attracted to rooting for the underdog. That said, it has always been argued that it is her personality, rather than her situation, that people are attracted to. Being the underdog is not part of her personality, per se. Being the quiet shy girl, however, is. That is what I'm trying to understand about this culture effect.
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its the ugly duckling/beautiful swan notion which is common even today in story telling where the ner/geek/ugly girl etc. Gets her dream guy by changing herself from a loser to a heroine then reembracing her loser roots to make sure she doesnt get lost.
This makes a little more sense, but I still have a hard time seeing how Hinata portrays this so much better than Sakura. Since Sakura also has a background of being unpopular, it is hard to see here where Hinata became more likable in comparison. And once again, rooting for this type of character is not something wrong and probably common everywhere. On top of that, Naruto was also unpopular. So I'm not sure if this fits very well.
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Lastly is the notion of her suicidal confession where she does the tragic romeo and juliet thing by heroically sacraficing herself for her beloved. While Sakura at the time is not seen.
I think technically, she had a ton of followers already XD;;
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It still suprises me how many people dismiss that aspect of it. That Hinatas self admitted selfishness was actually selflessness, while claiming that Sakuras Selfess act of duty was selfish and shows she didnt care about naruto.
It was selfish, but she certainly did care about Naruto. She wasn't lying about loving him. It was a desperate move, as all of the confessions thus far have been. To me, the better argument to make about it would be to say that comparing Hinatas actions of love (self described as being selfish) to Naruto's actions of love (allowing Sakura to be with the person that would make her happy), it is quite obvious that Naruto has been portrayed as having a much more pure love towards Sakura. And then given that portrayal, making NS the more likely pairing of the two.