They could have said Naruto simply matured and moved on, since its true he never listed Sakura as one of his goals. Retconing his feelings like this, where they are weak and just because of a rivalry, is a huge slap in the face of NS fans. It was unnecessary, people don't always end with their first love.

It's more of a slap to Naruto's character more than NaruSaku.
This boy whose selling point is valuing bonds, not going back on his own words, never giving up...
his view towards love is suppose to be strong... he was the type of person who would not treat anyone's feelings lightheartedly.
your last statement was similar to mine when i still ship SS.
that people don't necessarily end up with their first love.
but even back then i know, and deeply respect the great foothold NS have because of Naruto's strong feelings for Sakura.
This is a cowardly act.
Let this boy who turn into a man accept THAT kind of fact naturally, without taking back his development.
If he would get rejected, or things just won't go well with Sakura then fine... it is sad but definitely not something one should throw away or turn into something insignificant.
you should close the first door first before you open a new one.
NS did happen.
all they need to do is to take this in consideration like any sane person would..from there they could start their nh stuff
Naruto's love was true. everyone should know that. or are they just really THAT threaten to NS that they need to go this far?
It is more of Naruto's character to accept some things that cannot be rather than downplaying moments or developments which are suppose to be meaningful to the growth of the MC.