My confidence has actually gone UP UP UP in the last few days.
Mostly because of the lack of NH marketed merchandise, but also the parallels as "hinata is the princess of this story" much like there was a princess in the other filler movies, e.g. Shion, who DID NOT END UP WITH NARUTO AT ALL.
SP marketing gave us our darkest hour with troll chapter 700 (thanks Kishi....) and all the Hinata crap, but they did their jobs well and whipped the entire fandom into a frenzy.
This is gonna be good.