I don't really know how to solve a problem as pirating, but "pirates" are not going to pay for it anyway so don't expect them to. Once a pirate, always a pirate.
You're right. They're not going to
solve it. What I'm trying to get at here is that it's become all too easy to pirate manga beyond... well, pretty much anything else.
I mean, let's look at it here. There have been
several sites with thousands upon thousands of pages of all kinds of different manga. All illegally up to view for free. Now, like you said, your average pirate isn't going to buy it no matter what; they'll go out of their way to pirate it if they must (the whole "YOU CAN'T STOP THE INTERNETS!!!!" thing). But your average joe is quite likely different. Imagine them coming across this; probably pretty moral and upstanding. They find out they can buy the manga in volumes or choose from three or four convenient websites that have them all up, easily viewed and for free. Illegal or not, that's a damn strong allure, right?
Also, let's consider that scanlation and manga pirating has become way too widespread. You go on the internet, pretty much everyone knows about it and partakes in it. I'm not sure I've ever seen a fandom that large primarily based around illegally pirating something as with manga fandom. Are those people going to buy the manga volumes too? You've got good eggs like yourself, who will because they want to be supportive, but not everyone is like that. In fact, most aren't. There have even been folks earlier in this thread who have mentioned buying the volumes until they realized they could pirate them disgustingly easy. If anything, pirating manga became too visible and it seems the manga companies are now feeling the bad result of this.
In their mind, if they take out these easy pirating sites, it could shift the balance. Sure, the hardcore piraters (you know, the "stick it to the man" or "screw corporations!!!!" types) will still do it. You're not going to change them no matter what you do. But they will have removed the ease and convenience of pirating that entices an average joe who might not otherwise do it. It ain't defeating pirating, but like I said earlier, I don't think that's the goal.
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And James has sort of touched on what I was saying on how much like music and tv, the Internet started as a problem and now companies are using that as another tool, the manga industry has to do the same.
True, but they'll need to take out sites like this to do it; it's kind of hard to say "hey, buy my product" when over to the left it's disgustingly easy to pirate the same manga for free.