I'm talking about in canon. I've got nothing nice to say about the NH fandom. NH could have been pulled off in a way that wouldn't make me absolutely hate the ending, but they failed epically with the Last because they made it all about Hinata deserving Naruto.
What the difference? Hinata never knew Naruto, to be someone who can be with him, they killed all goals and development of Naruto to only give Hinata a chance to shiny, there was manga, where Naruto to the very end was going for Sakura, there is no "pulled off other way", as much as Sasuke hurting Sakura to the very last chapter.