Well, they are betting on curious fans on how Naruto got together with Hinata. Why you think there was no communication and boom, they're family? Marketing and it's beyond insulting.
How much will there be curious fans? beside NH/SS fans! And even some of those are not happy. And many are strictly manga only.
I hope for you people's sakes that noone here was involved with Kishimoto and his Assistants getting threatened and harrassed on Twitter by angry NaruSaku fans to change the ending.