Everyone in the West wants her to gain this popularity just because she has the boobs and the moe factor. However, its too late for that. She should had gotten that when her confession was up, but it didn't change the difference. As I said before, this fandom tends to put her on a very high and indestructible pedestal that she does not deserves. This chapter gave her development NOT recognition to be on the next cover on WSJ. Y'all need to stop treating her like she needs it because of this chapter, when in reality, she's hardly not important to the plot AND series.
*pinches bridge of the nose*
Ok, to be honest, I am getting tired of this. And I feel like I've spent all of my energy debating in this thread. And I don't mean it in an aggravating way. It's been fun, but exhausting as well


What you've been missing the point is that what I was talking about is how NH, or Hinata for that matter, (possibly) affects the ratings of the manga. Every week, there is a weekly questionnaire for readers to rate the mangas they're reading. And if a chapter where Hinata gets the spotlight gets high ratings from the Japanese, it wouldn't be implausible for the editors to see a connection and realize Hinata brings in higher ratings for the manga. The aim of the editors of Kishi is to get NARUTO as high as possible in the polls. If NH is the means to do that, then I won't blame them for the decision.
Also, JUMP does not churn out those advertisements. The companies that make them do. JUMP rarely has anything to do with other media pertaining their mangas. The ads are completely independent of them. JUMP could easily want Hinata to get more exposure, but maybe the adverts think otherwise or vice versa.
My basic point is that, it doesn't matter if if Hinata has more media exposure or not. It's the manga ratings that the editors care about. If NH brings in more profits and higher ratings for them and the manga, from a marketing standpoint, NH must be canon (in the editors' POV). But that said, of course Hinata is nowhere near Minato's level of badassness and awesomeness. (or Kushina's for that matter

These two statements imply that what you are saying is that all the marketing and editors care about is money value. If Hinata was that popular and they want that group to buy their products for said money, then they would cave to put her in more advertising space. IF they just wanted that money roll an not care about anything else.
I don't say this a lot, but this is one subject I am good at and it is a subject I am studying to make a career out of it.
To say that Hinata has more marketable value has not been shown in practice that she really is. As an advertiser you are trained to go after the trends and the popular stuff. Don't really need to know why it is popular so long as it is and if Hinata is more popular now, then it's not going to last. At least until something else comes along. And in reality terms, from what I have seen, there has been more products with Minato's face on it than I have seen with Hinata's face on it in all shapes or forms.
Hinata may be more popular than Sakura, but she is not THE most popular. Which is why she doesn't have that real marketable value unlike say Sasuke, Naruto, and Kakashi. Even villains get more top billing 9/10 times.
As I said, not to say that Hinata is not popular or that you are wrong, but from a marketing stand point you wouldn't know it just from the advertisements you see.
Also, you have to question if Hinata is more popular, why is Sakura depicted more often? Cause she is a main character. I know I know, but just because we don't see it anymore doesn't mean she isn't treated like one by the marketers. Hinata may be more popular (at the moment,) but Sakura always seems to get higher billing than Hinata every time.
It's a good question to ask on why advertisers would do something if something else is popular. In a real aspect, marketers are supposed to play a neutrality regardless of their personal opinions.
And to joke, it's not like I could just take a Naruto game, slap Hinata's face on it and it will sell millions over night. (Though some advertisers like to believe just slapping a name or image of a product on another product means it will sell well.) Which might be worth testing out. Make several pairs of boxers and have 10 different styles on it. One with just Hinata on it and see which one attracts more attention after about a week.
Got it, we are thinking along the same wavelength.
So basically, to shorten what I have said, Hinata is more popular than Sakura now, but compared to every other character she is still not good enough to stand alone to "sell." If you know what I mean of course.
I understand where you're coming from, from a profit standpoint. But note that I also said the ratings. Keep in mind that JUMP mangas have a very stiff competition, so Naruto's profits might not even matter much to the magazine as a whole. What I'm saying is that JUMP mangas already bring in huge amount of profits if you combine all the mangas' profits currently in the magazine.
They might not even feel Hinata requires more media exposure as she's already popular on her own. So, that leaves one thing: the ratings.
As Kishi's editors' job is to make the rating of the manga as high as possible, that means they're probably more focusing on the ratings. Sure, it would be great if it brings in more profits, but to them, or some, the ratings might be slightly higher than the profits on priority. And, after all, higher ratings will lead to more profit, no?? that's why I said Hinata doesn't necessarily have to be given more media exposure. Who knows, Sakura appearing in adverts more than her might even be the editors' effort to keep her relevant.
P.S.: what are you studying, if you don't mind me asking??