I think you're misunderstanding me. Hinata doesn't necessarily have to be in lots of ads and promotions or whatnot. If a chapter where she gets some spotlight ranks high, and the pattern continues whenever she gets it, that's more than enough for the editors to believe NH is the right direction and it will keep the fans faithful to the series. I get the feeling that she doesn't need more exposure in media because she's already popular enough on her own, I guess. (thanks fillers!!)
I think you are misunderstanding me or you need to re-think when you said "Hinata is marketing value." Let's read what you posted.
Yeah, I've read that. But I've definitely seen that the editors have a ridiculous amount of power over the author sometimes. There are some draconian editors who only cares about the profits and ratings. And there are some, like Hattori who is honest to their mangaka and works hard to let out their story's full potential without even thinking about the profits.
So if Kishi is stuck with a particularly draconian a**hole editor, then I wouldn't be surprised why NH happened. After all, Hinata has more marketable value than the rest of the characters. She's also currently the more popular character compared to Sakura as seen in the latest character poll. Also, I know that they focus on the Japanese audience, but I wouldn't put it past Kishi's editors to consider the international fans' opinion from SJ Alpha.
These two statements imply that what you are saying is that all the marketing and editors care about is money value. If Hinata was that popular and they want that group to buy their products for said money, then they would cave to put her in more advertising space. IF they just wanted that money roll an not care about anything else.
I don't say this a lot, but this is one subject I am good at and it is a subject I am studying to make a career out of it.
To say that Hinata has more marketable value has not been shown in practice that she really is. As an advertiser you are trained to go after the trends and the popular stuff. Don't really need to know why it is popular so long as it is and if Hinata is more popular now, then it's not going to last. At least until something else comes along. And in reality terms, from what I have seen, there has been more products with Minato's face on it than I have seen with Hinata's face on it in all shapes or forms.
Hinata may be more popular than Sakura, but she is not THE most popular. Which is why she doesn't have that real marketable value unlike say Sasuke, Naruto, and Kakashi. Even villains get more top billing 9/10 times.
As I said, not to say that Hinata is not popular or that you are wrong, but from a marketing stand point you wouldn't know it just from the advertisements you see.
Also, you have to question if Hinata is more popular, why is Sakura depicted more often? Cause she is a main character. I know I know, but just because we don't see it anymore doesn't mean she isn't treated like one by the marketers. Hinata may be more popular (at the moment,) but Sakura always seems to get higher billing than Hinata every time.
It's a good question to ask on why advertisers would do something if something else is popular. In a real aspect, marketers are supposed to play a neutrality regardless of their personal opinions.
And to joke, it's not like I could just take a Naruto game, slap Hinata's face on it and it will sell millions over night. (Though some advertisers like to believe just slapping a name or image of a product on another product means it will sell well.) Which might be worth testing out. Make several pairs of boxers and have 10 different styles on it. One with just Hinata on it and see which one attracts more attention after about a week.
At bolded: to this very day, yes. This also applies to Zabuza and Haku as well. It was that very reason they were marketed first for Storm Generations first announced because many fans wanted to play them again.
As for manga covers: Sakura was on 5 volumes (Part 1: Vol. 1, 2 or 3, and the one with Ino; Part 2: 28 and 30, I believed), Hinata was on 2.
Got it, we are thinking along the same wavelength.
So basically, to shorten what I have said, Hinata is more popular than Sakura now, but compared to every other character she is still not good enough to stand alone to "sell." If you know what I mean of course.
Edited by James S Cassidy, 28 December 2012 - 10:50 AM.