No, that's the problem. That movie make Hinata seem like a gold medal since that movie's making Naruto's feelings for Sakura look like they never existed in the first place. It makes his feelings for Sakura look like it was not love since the beginning, so no in the movie Hinata's not a silver medal because she's his real love. Sad but true. Though, we NS fans will always know it's false. That movie is not Naruto, it's just some shojo movie tha has nothing to do with the shonen we've been readin for years.
Actually, I think the opposite will happen. The movie will only ever look like a desperate ploy to lead readers away from the author's original intent. 698 chapters will never be overwritten by a movie and a silly 15-page book. And their desperation in selling NH to the fans only reinforces that they know it too.
Even in the last scene in the manga with Naruto and Sakura together, Kishimoto references their hug at the end of the Pain arc. Sakura says something to the effect of he's still always rushing in, and this time it's flipped so that Naruto says "Thank you, Sakura-chan." Not only is this Naruto-code for 'I love you,' but out of all the scenes in the manga, all the things he could have said or connections with Sakura he could have made, he references that one. In the manga, it is the only time we see Naruto's response to affection, and he's making it a direct correlation to Sakura's public display of affection for Naruto. Sakura's hug was also apparently the point that the manga was supposed to have ended before. So Kishimoto connecting the dots between two is significant.
I'm not making excuses for him and his lousy choices (like the way women have been portrayed), but if can't be overlooked that Naruto's last words, as the Naruto we all knew and loved, were for Sakura.
My honest opinion is that Kishimoto wanted the manga to go one direction and the powers over him wanted the Naruto brand to go another. And in the end he had to go the way of his contract.
But I think the last scene with Sakura, and the vague handling of the pairings lets readers see the author's intent, then choose the ending they would like. And even though he standing up there with the red-scarf noose around his neck, I think he knows that whatever comes after - the movie, the promotional materials, the new series, etc. - is built on a separate foundation.