One more thing, I brought this up on Naruto Forums about a month ago, and I might as well bring it up here.
There is no Naruto fandom anymore. Just let that fact enter your mind now.
What we have is a broken base, to the point where now we are different tribes. On NF now the big fights aren't between the pro and anti ending crowd, it's not between NS and our allies against NH/SS, it's predominantly NH vs SS right now.
Wait... what?
I know that's what your saying, "How has the developed?"
The answer to that is a bit difficult to describe quickly, but I will do my best. You see, SS is held together largely by fanon ideals, in the same way that NS is held together now. By the I mean it is held together by fan centered content. In the story SS is a distant couple, Sasuke is gone most of the time, and he doesn't even kiss his "wife" goodbye. Well in the SS fandom Sasuke is the loving Father Knows Best type, who takes care of Salad, and who worships his Sakura with all his heart. In other words SS supports a Sasuke and Sakura that are not in the actual story.
NH suffers from something similar, but it has more to do with the worship of Hinata. Hang around NF at all now, and you'll see an interesting new tribal among the hater groups, which I'll call the "anti Pro NH fan". These are people are once fought side by side with the beta males, but then was kicked out of the group because they didn't worship Hinata correctly. Some just made fan fics where Hinata wasn't a vestige submissive virgin in their stories, others dared to make it so her and Naruto had conflict and their marriage wasn't perfect. You see the overall main joining of what makes NH is the virginal innocents of the submissive Hinata. Which now is greatly being challenged because 1. She's a married woman and 2. She has kids. Under the circumstances the beta males aren't sure how to react to the idea of Hinata being a woman who would actually enjoy having sex with her husband instead of being the shy girl hiding behind a tree and fainting at the thought of Naruto staring at her.
You see the beta males love Hinata not for who she is, but who they want her to be. Always submissive, never interested in things beyond her "Naruto-kun", and above all else she must be above "base" desires. Which has somehow started a war in their fandom which amounts to "Hinata is to pure to do ________." Listening to reports of the fights that have happened in that fandom their is a vocal crowd who hates the idea of Hinata doing anything besides sitting back staring at the ceiling and thinking of the Village once Naruto decided it was time to consummate their pairing.
Which has also lead these beta males to hate on Sakura more, because she is still a threat to them. Why? Because Sakura is the "main female character" the "queen bee", which the betas can not put up with. Well NS by and large doesn't defend canon Sakura anymore, because frankly she's not the character we thought her to be. Who does defend her still?
SS. As sad as it maybe for some to see, SS is the main defenders of Sakura now. They admire her because she "never gave up" and Sasuke and because she loves him even though he's never around her. Since in canon SS had sex at least once, no amount of abuse matters to them. Sasuke can disappear for years and SS will defend both his and Sakura's choice to still be together.
Which has caused interesting developments in the "anti" fanclubs. I've been a member of the Anti-Hinata fan club since at least 2009 but I think it's even earlier then that. Never the less, the biggest grouping of member in the Anti-Hinata fan club are now.... SS members. Who despise Hinata now because of the ways NH beta males worship her, and therefor attack Sakura. Likewise a large portion of the Anti Sakura fan club is now NH beta males who like to insult Sakura for not being a real "heroine".
That's just one way the "pro ending" fanbase is split, there are multiple more. Before you even begin to look at the pro/anti ending crowd you already have each base fractured to such an extent that the best way to label people now is mostly under the banner of "what character do they prefer the most".
That's right Ladies and Gentleman. That is what we are left with. It's no longer about the stories, or sagas, or even character arcs anymore. Now the fandom is so divided to the point where the most important way fans self identify themselves now is based on who their favorite character is, and what version of said character do they like.
Which is the classic setup to a simply badly written story. The reason their are so many different versions of a character out their based on how different fans see them, is the way it is, simply because Kishimoto was not talented enough to create them as satisfactory fully fledged characters in the first place.
People can no longer even agree about WHO Hinata is. Who Sakura is. Who Naruto is. We now have different versions of characters presented in ways that are not canon to how they are presented in the canon story. NS does this as well now, which isn't hard to figure out why. SS and NH does it this way as well now too though, because Kishimoto has by in large failed us all. The only people who are kinda completely happy are NH and they are only going to remain so, so long as Hinata continues to be shown as a pure, submissive wife, who knows her place.
The fandom is fractured and tribal based now, because the story is broken.