I don't know, but promoting a movie costs a lot of money. Promoting in general is very expansive, don't underestimate how much it costs to promote and advertise
Which is why I'm considering 50% of the production costs to be a adequate assumption for the amount of money spent on promotional content and airing time. Altogether that's ¥2.13 billion worth of expenditures for "The Last".
But, are those markets whiling to spend as much as the people from the US are?
The US does have the largest population of those 7 countries which "The Last" is being exported to, but it's not the majority of people in the potential market. I think The Philippines, Indonesia, and Malaysia's accumulative fanbases would be the greater market to try and seize compared to just the US, as insane as that might sound.
But I'm also certain they're going to theatrically release it in big cities on other countries too, so it'll still cost them.
No doubt, but it may not cost as much to air the film in some place like Jakarta versus New York city. Don't quote me on that, however.


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