The movie was bound to make money. False advertising, no refunds, loads of marketing, the suggestive title "Naruto The Last" suggesting that it's the last Naruto movie, the nostalgia effect etc. So of course people went to see it. However that doesn't mean it's a good movie and it doesn't mean the people who payed to see it actually enjoyed it.
It's Pierrot's measuring stick, and that's my reasoning for using it. There's still enough traction for this film to earn a popular reputation with a large segment of the Naruto fanbase.
Profit was inevitable, but a number of people were anticipating it to earn less than RtN or perhaps carry only a marginal lead over its predecessor. I doubt many expected this thing to have the potential for surpassing the 2 billion mark with flying colours. Now I'm truly scared on what may inevitably snowball into a doubling of the revenue with The Last ending at ¥3 billion once the international market receives the film.
Edited by Atheck, 15 January 2015 - 03:33 AM.