What you mean?
Naruto - Movie that is based on nothing that is Naruto-franchise based on to such point it denies manga itself and caused horrible and not logical ending.
Whole Anime Industry - This movie not only product of company that is on hinata-wank-train, but on of those who was in charge didn't know anything Naruto-related, his view by interview - based on some random scene of Hinata and Naruto, so he was ok with movie plot and even told "as long as the animation is good, it does not matter what is shown there". And this movie will be the best sales of Naruto movie.
Humanity - shows how much people actually care about whole story, not about 1 or 2 characters, or past years of development, or messages that is input in this. And main purpose of this movie - money-milking from franchise, I'm aware that it's always about money, but message or good-will previosly had much more space to it, then it's now. In generals - it's mirrored how much society is twisted. It's not about NS or pairings, it's about 15 years of story ruined.