And the same would go for every other cliche / trope used in anime for such things - it would mean soooooo much in those other anime, but never in Naruto (at least if it's between NS), but they would instantly say the opposite if even the slightest hint of it happened between NH, even if, as with the series itself, the situation is played completely for comedic purposes.
Long story short; NS must be disproven to the point nobody acknowledges its existence, NH is SUUUUUCH innocent, sweet and pure love it must be supported and created from nothing. that is the thought process of all
NHHinata fantics. Just saying, that is how it's broken down as, and the reason is something I've mentioned and brought up many many times
You pretty much nailed it on the head, guys. It's all they can do to discredit NaruSaku when it had the strongest evidence and all of that going for it. Plus I've also thought how the ending as it is makes Hinata into a HUGE freaking hypocrite because she wasn't too bothered by seeing Naruto hugged by Sakura after his fight with Pain/Nagato, yet she gets so jealous in "The Worst" over the scarf from his DEAD MOTHER!!!