Even in The Last, when Sakura talked about Naruto loving her, it felt like she was trying to justify why they wouldn't be together like some star crossed lovers rather than her not having romantic feelings for him.
Part of that is because it was written in Japan where NS was the pairing that had the big support. So, they needed to explain why Naruto & Sakura getting together couldn't happen, and why nH should. If they didn't they would have lost more fans even quicker because no one would have even attempted to buy that bull. If it was made in the US they would have just outright dismissed it since nH convinced themselves half the time that it was always suppose to happen.
Edited by Bail o' Lies, 22 August 2018 - 10:40 PM.