Well ok then...
From what I heard, in Jump Police Special, Bleach Editor said, "In Kubo's mind, Orihime is the heroine as Rukia is a friend of Ichigo." Well then, I guess I have to erase Rukia from heroine list, which now I can definitively claim that this series' heroine is poor.
Ok... as ever. Shuiesha editors are very optimistic and too self-opinionated. Not a fan of Kubo. But he's innocent until proven guilty. I read several times that he does not care about pairing and he rather avoids it. He's doing the smart thing by zipping his lips. If he's force in a position to go public about the pairings, he will tell the truth. That's why he's not in interviews because most to all of them are staged. Kubo will speak is own words without being scripted just like Oda.