It's not just a about the production budget of the movie itself, it's also about the cost of promoting the movie. Sometimes the promotional budget can be as high as the production budget. I don't know about the merchandise, but I assume that that is also funded by either SP or WSJ.
There is no doubt that when you factor in both promotion and merchandise, that this is an incredibly costly production. The biggest advantage has no doubt been that this was touted as not only the last Naruto movie ever (lies!), but also that it would act as chapter 699.5. This automatically ensures a bigger audience and more hype.
Even with the refunds, this movie had a very succesful opening weekend and the question is if that is all that truly matters. That's how it is in the video game industry. It's no longer about long term profit. Now it's all about preorders and selling well on release. If a game has a succesful release, then everything else doesn't really matter.
I don't know. Even if this movie turns out to be a financial succes, that won't help Kishi and SP in the long run. You can't buy trust, so even if The Last is a succes, I don't see how the Bolt movie will be a succes. Not only because of all the negative backlash, but also because it's a spinoff and spinoffs are almost never as succesfull as the original.
I mean personally, I have no interest whatsoever in part 3, not just because it's based on a false premise (asspulls and retcons), but also because I don't care about any of the characters. Bolt is just a watered down version of Naruto and Himawari is just as bland and uinteresting as her mother. Then there's Salad, who so far is the only character I have any interest in, but that still won't convince me to support this series. I mean for f**cks sake, there's even a chance that it won't even be about ninjas. It could be a mecha series or even a shoujo and while it's Kishi's right to do what he wants with "his" series, that doesn't mean I have to like it.
I still want to know why the interview can be considered as a fake since there's a screenshot article of it 
Mostly because of the inconsistent grammar like words being written in a different logographic languages and because it doesn't match with Kishi's usual tone of voice.
Edited by TerrorKing, 07 January 2015 - 10:10 AM.