I'll never understand her popularity either for that matter. I mean, okay, she has a somewhat sweet personality on the surface level. And? Nothing make sense. It's all about how she feels for Naruto, but they don't seem to mind that Naruto ignored her for most of his youth and it was because he was "too stupid" to know what love is. If that's the case, he's making Peter Griffin and Homer Simpson look like geniuses in comparison.
It also baffles me how SERIOUSLY they take her. Every time something bad to her happened on SD, they would get mad at the writers or go "SHE DIDN'T DESERVE THAT!" Like, none of you can take a joke? Every time I try to point out how she did little to contribute in the series, they go "Well, she's just a side character..." What? You get so worked up over a SIDE CHARACTER!? It gets more frustrating when they treat Kishimoto's twists like the work of a genius, then when you corner them on that, they say "Hinata is the best girl for Naruto, but Kishi kittened it up..."
Really, this is going to be an issue for new fans. They're going to be told how great of a heroine Hinata is, they go in with high expectations...and they're going to be disappointed.
I also remember watching the X-men anime where the X-men go to Japan, and their version of Armor was CLEARLY a rip-off of HInata. In all fairness, her eyes looked normal, and her personality was a lot better (it wasn't anything special, but at least she acted like a normal teenage girl. Not having a crush was also a plus) but the clear similarity still bothered me. Like, really?

Before, when I saw Hinata, I was just "meh" Seeing people sexually fantasize about Hinata, I'm like "Why? Anime has far more attractive girls than her" Seeing people praise her as the greatest heroine ever, I'm like "You need to be medicated."