I remember defending Neji's death once when it came under fire as being too random. I argued that Kishimoto decided to kill off Neji to illustrate the gravity and inherent unpredictability of death in war by sacrificing a character that was fleshed out and whose death would resonate with the audience.
Then the cupid comment happened.
Happened to the best of us SuperChief. I remember when I used to think Kishimoto could write a tale too.