I can't believe I'm writing this...
Poll isn't always accurate, since it may or may not be covering all Naruto readers. There are more readers not participating in the poll I think.
Remember the OVA which was made to promote Uniclo shirts and Aqua Times' new single last year? It shows Naruto-Sasuke bonds and a bit of NS. If rank determines how a story should be told, and if Sakura really fall deep in ranking; showing her in a promotional shirt marketing and listing her as one of the MAIN character in this movie would be a bad move isn't it? Might as well put her as one of the genjutsu.
I lived in Japan once. To my observation, they aren't obsessed with pairings, but to say NS is the least popular or Sakura is the least popular character would be very misleading. This is just my observation while I was there...
Exactly.
I think some western fans in online forums tend to look at western fandom through the lens of just those online forums they go to as the be all and end all of western fandom, and focus too much on one two year old readers poll from Japan as their picture of Japanese fandom.
I don't limit my view to a couple of online Naruto forums. Besides online, I also go to US anime cons, as does my sister, and I also speak to fans who don't go to online forums. I'm a librarian, so I can also interact with manga readers as library patrons... I look at cosplayers in the west- especially in the US and I've seen a radical decline in Hinata cosplayers in the past couple of years, while Sakura cosplayers have actually increased a bit over the same period.
I think the decline in Hinata's popularity in the west (especially in the US) is that Pierott's Mary-Suing of Hinata has finally hit the breaking point. (American fandom will support some Mary-Suing/Gary-Stuiing, but once it hits a certain point then the character's popularity plummets.) Sakura is has increased a bit amongst western fandom (particularly in the US and Canada) due to her stronger role in part 2 of the manga. I also think some fans have become more sympathic of her too because she's had to face some very tough choices in part 2.
As for Japanese fandom, I have some access to that via some Japanese cosplayer websites (one who allows western members- Cure, which I have membership at) and the occassional blog I come across and favorite. Sakura is still very well liked amongst Japanese fandom. Hinata had a brief spike in one Jump readers poll but that I guarantee that was just a fluke even amongst that limited number of people (just like in the one part 1 poll where her numbers shot up, only to drop right back down in the next poll)- only a tiny number of Jump Readers even fill in the poll. Jump sells several million copies a week and the poll respondants number less than 50,000 at best, each Naruto poll has had fewer and fewer respondants, so they also tend to be biased toward fans of characters who recently had a major event for their favorite character....
There's also the website and internet query numbers to look at, those have stayed significantly higher for narusaku over naruhina in Japan, what has changed it sasusaku has declined somewhat since part 2 of the manga began, and narusaku has risen. None have reached the yaoish ships numbers though
As for Japanese Naruto cosplayers, Sakura cosplayers are pretty common, Hinata cosplayers not so common. Kushina didn't have anywhere near the Japanese cosplayers as she had in the west until fairly recently- I think the flashback arc bumped up her popularity in Japan. In the west she had near immediate cosplayers- including myself

She's not as popular as Sakura or Tsunade, but more popular than Hinata.
Knowing cosplay fandom, yandere Hinata will probably become a lot more popular than regular Hinata... for both the outfit and the attitude, moreso in western fandom, but the more fringish cosplayers in Japan might do yandere Hinata.
And bless you Slextrem, I think most of us here would greatly appreciate if the all bashing would stop right now. I don't know why some people are determine to bring either character bashing or personal insults on other members into every thread they visit.
Edited by ciardha, 29 June 2012 - 07:54 PM.
Dream you dream alone is only a dream, but dream we dream together is reality- Yoko Ono 1971
When you go to war, both sides lose totally- Yoko Ono
Remember, our hearts are one. Even when we are at war with each other, our hearts are always beating in unison- Yoko Ono 2009