Ah I got it. They're good but only one arc for one. Again, it's like One Piece though to give credit to OP, they do have lasting developments at times, so it's not just one arc for this person and such.
Yeah, the problem is the friendship talk never go any further and usually the same message over and over again. That's why I was once worried that will of fire talk would be something that will get hammered in heavily, but surprisingly, no, it hasn't. Heck, I often think they will be the most ego in the war, like "We Konoha are the best because of will of fire!" I don't know, I always feel like FT are egotistical, like other guilds have to be cruel or corrupted until they step in.
I like how in One Piece its not all about friendship. There's a lot more depth to OP.
I also thought the will of fire was gonna be forced on us, thankfully it hasn't. The thing that's been forced the most and is really kind of annoying is the bond between Naruto and Sasuke...
I do feel like some members of ft force themselves on other people outside their guild. Erza, again, is most guilty of this.