Yeah its just a shame that the NaruHina fans took control of the story :'(
They think more fans means more money
I think is like this: That stupid editor hate sakura for some personal reason so he is against NS ending and order kishi to make NH ending instead, but about half of the SP staff don't think its a good idea and want NS ending, so this idiot editor use this one word to convince them to make NS ending 'More fans= more money' he said a lot of fans outside japan in many country like hinata and support NH ending and they gonna bring more money, so that is how the abomination called The Last Hinata the movie come, but some of the staff still unsure about this so they make some safety measure in case this movie failure, make the name THE LAST so people think it will be the last adventure of Naruto, no refunds, use money and hired some random dude to watch the early screening and spread lies that this movie is like the icha icha tactics jiraya novel and its like when naruto and sakura train to snatch the bell from kakashi in early shippuden, make kakashi and sasuke appear a lot in the promo trailer, make false advertisement that there will be NS poster in many stores, make false image about naruto holding hands with someone but that person is covered in secret label. Turns out to be true the movie is total failure many fans leave early mostly when they see hinata knitting that red tentacle scarf and when sakura said naruto love for her is just rivalry with sasuke. But thanks to the safety precautions they make, this movie give a lot money almost like boruto movie.
Yes naruto is indeed popular overseas but he forgot the fact about piracy, 85% of them reading manga in the internet for free.