Well the kids are a lot better not far better than the ones that we got from Naruto, I mean I have never read Bleach but even I can tell the kids look better than the ones from Naruto.
I've deadass only saw 1 episode of Bleach (the first episode) and it just didn't interest me. That being said, I like Ichigo's kid more than Naruto's despite me having actually read Naruto beginning to end. That's bad from an objective standpoint if someone who's never read a manga likes the end result more than a series he's read for 9 years.