And Naruto, who tried his very hardest to win over Sakura, ends up getting with a girl who did nothing to win his love except say "Naruto-kun" over 9000 times.
You know it's not actually true, i think the problem is not NH happening but how the end went.
HInata did things for Naruto but still are Naruto's feelings that matter, he didnt had a change of heart, in the movie he was actually rejected by Sakura a girl that chose to be with Sasuke and give a "love" lesson to Naruto saying that his love for her was never genuine.
How Sakura a girl that had no self respect and personality was in position to say that Naruto's love for her wasnt genuine and in the end there's a whole retcon to make it look like that Hinata was not a replacement for Sakura.
To be honest characters were destroyed in the ending, just like 4chan says Sakura literally became a slut as a bonus.